Business

By Kamran Ansari On December 20, 2013 The adage over the past several years has been that analog dollars become digital dimes, which then become mobile pennies. In 2013, mobile ad spending reached an estimated $8 billion to $10 to billion in the U.S…

Every person has their own dream, and maybe yours is to become a martial arts master. You’ve studied, read the books, practiced, and really prepared. You really know that your destiny is to become a martial arts school owner. Before you start your business, take a look at our Signs You’re not Martial Arts School Master Material and really check ...

In November 2013, Twitter amassed active monthly users numbering over 232 million. 53 million of these users were based in the United States. The number is still growing. Thus, harnessing Twitter as a marketing channel can definitely help broaden your…

On one of our past articles (How to Get More Students Through E-mail Marketing) we’ve talked about the usefulness of a call to action when it’s placed on an email or a newsletter. A call to action encourages consumers to act quickly because of an offer that you’ll make. Offers are highly useful in increasing the number of your enrolees. ...

You can’t please everybody. That’s one of the clichés that I’ve hold on to because it’s highly applicable to everyone’s personal and professional life. I know, its cliché, but you know deep down that it’s true. Not everyone will like you, and not everyone will appreciate the efforts that you bring to your martial arts school. So imagine a scenario ...

A website is a necessary tool for every business, and that includes your martial arts school. But not everybody is versed on the way of the internet. Some people, maybe even you, don’t know what to exactly put on their websites. Other post too little information, other posts too many. Some websites are confusing, and some are just ugly. If ...

I know, you’re probably sick of me reminding you to use the internet and all its fancy tools to boost your martial arts school. And I get it, there’s a bit of a learning curve before you get totally comfortable using different social media sites, but once you get used to it, it’ll make a huge improvement on your school ...

Yesterday we’ve talked about how you can get more students through referrals and how one student per month can improve your yearly profit. For today, let’s discuss how to get more students through email marketing. This article will be very useful for those who already have ready-made e-mails sent to people who sign up on the school’s website. If you ...

When it comes to websites, many business owners think they are doing everything right with their SEO efforts.  However, many don't realize that they may be committing critical mistakes that are doing more harm than good.   With millions upon millions…

The best source for new students is a good referral system. Having just one referral a month can drastically increase your yearly cash flow, as long as you also have good retention numbers. And one referral a month is not that hard, especially if you have a healthy student base. Another great thing about referrals is that, it’s very cheap, ...