Business

The idea of professionalism in the martial arts is a relatively new concept.             While in the past most instructors haven’t been afforded the luxury of a degree in Marketing, Advertising, Sales and Education, when these are the essentials you all nee desperately today to survive.             With the incoming advance of the major health and fitness clubs, the market ...

After you’ve written your business plan and organized the necessary components for your venture: Personnel, finances, methods and procedures, materials and so on.  Wait, what methods and procedures?             Here is an important aspect of business we must talk about.  A method is a means by which in the business sense is a way to get things done.  As a ...

            Being martial artists we’ve been taught by a series of goal attainments or levels of achievement. We’ve attained status in the studio pecking order according to the color of material about our middles and hopefully haven’t allowed our ego’s to override our common sense. If you’ve reigned in your ego and are about to ...

KNOW YOUR VALUE AND CHARGE FOR IT What Makes a Studio Successful? We have carefully studied what makes a studio’s success above average in the sale of programs.  In general, successful studios focus their resources on developing a specific market don’t try to sell to everyone Prospect for business rather than waiting for it to come to them we thought ...

The way your business will survive is by selling the goods and services you offer. marketing them is the key to success.  That’s why a plan setting out just what your sales goals are is so important. The first of these steps on how to create your own martial arts business marketing strategy is your image and the image of ...

Controlling Membership Costs in Your Martial Arts Studio The need to keep up with the amount of attendance is necessary in any educational system.  Attendance can alter a marginal decision on a testing grade or alert the instructor that further communication may be necessary if a student apparently becomes inactive.  There are several methods of recording a student’s attendance that will ...