Tag Archives: Martial arts

Start Planning Your Martial Arts Studio’s Success

Start Planning for Success The mystery of why so many new businesses fail has been solved in “The Case of the Missing Business Plan” by Dr. Ric Black Most business owners today can learn a valuable lesson during this 51st anniversary of the motion picture, The Wizard of Oz. If Dorothy had had a map, a plan, some kind of ...

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Six Steps to Marketing Your Martial Arts Studio

The things we’ll be discussing at length during this module. 1. Discovering where the money is? Finding underserved customers. 2. Becoming better than anyone else. Find where you have a sustainable advantage. 3. Finding enough customers. Customers who need you and how best they might locate you. 4. Motivating customers to take action. Recognizable logo 5. Communicating on a regular ...

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Providing Employee Benefits to Your Martial Arts Studio Employees

Can I Afford Employee Benefits?             The one area of small business that fosters more resentment from employees than any other is not having the protection of insurance if they are taken ill or become disabled.             As an employer you may want and need this protection for yourself and your family, but you assume it is out of each, ...

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Professionalism in the Martial Arts Business

The idea of professionalism in the martial arts is a relatively new concept.             While in the past most instructors haven’t been afforded the luxury of a degree in Marketing, Advertising, Sales and Education, when these are the essentials you all nee desperately today to survive.             With the incoming advance of the major health and fitness clubs, the market ...

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Organizing Your Martial Arts Business with a Plan

After you’ve written your business plan and organized the necessary components for your venture: Personnel, finances, methods and procedures, materials and so on.  Wait, what methods and procedures?             Here is an important aspect of business we must talk about.  A method is a means by which in the business sense is a way to get things done.  As a ...

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Learning to Delegate Authority in Your Martial Arts Studio

            Being martial artists we’ve been taught by a series of goal attainments or levels of achievement. We’ve attained status in the studio pecking order according to the color of material about our middles and hopefully haven’t allowed our ego’s to override our common sense. If you’ve reigned in your ego and are about to ...

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Knowing Your Value & Setting the Right Price in Your Studio

KNOW YOUR VALUE AND CHARGE FOR IT What Makes a Studio Successful? We have carefully studied what makes a studio’s success above average in the sale of programs.  In general, successful studios focus their resources on developing a specific market don’t try to sell to everyone Prospect for business rather than waiting for it to come to them we thought ...

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Defining Your Martial Arts Business Marketing Strategy

The way your business will survive is by selling the goods and services you offer. marketing them is the key to success.  That’s why a plan setting out just what your sales goals are is so important. The first of these steps on how to create your own martial arts business marketing strategy is your image and the image of ...

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THE PERSONAL WAY OF THE SWORD

As the martial arts left the Oriental world and literally spread to nearly every country on the face of the earth, there has been a gap created that people have not been able to breech. That gap was first caused by the fact that Westerners did not understand certain fundamental aspects of Oriental thought. Where the Western mind was focused on facts, intellect, and reason, the Oriental mind turned to aesthetics, intuition, and freedom. Where Westerners fought for physical freedom, the Orientals developed personal freedom of mind and spirit. Westerners desired and sought open spaces creating in themselves an individuality unheard of in the East, while Orientals developed a highly integrated society where the individual only exist as a part of the group, from living in a country without the vast open spaces of a continent.

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The Multiple Legacy of Daito Ryu

No system has had a greater influence on the development of the modern martial arts than the one known as Daito Ryu. Known primarily as an Aikijujutsu system, according to the students of Sokaku Takeda, the system was actually much more comprehensive in nature than just being an Aikijujutsu, empty hand, system of combat. Like most ancient Ryu, the system was designed to teach total combat to the practitioners from every weapon of the time, to combat skills applicable to Ashigaru (foot soldiers), as well as, Bushi, the upper echelon of the Samurai clans. Thus Daito Ryu as a Bujutsu or Bugei, martial arts system, taught Jujutsu, Aikijujutsu, and weaponry.

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