2013 is nearing its end and I hope that you saw an increase in business in the past year. 2014 is fast approaching and again, hopefully, youâ€™ll have a prosperous new year. Aside from having New Year deals in your martial arts school, you can also do new things to attract more students. Here are More Tips for Martial Arts Schools, presented to you from us here at Martial Arts Business Magazine.
Make it Easier for Customers
Consumers are exposed to a lot of businesses which go to great lengths to better serve their customers. There are a lot of ways to make it easier for customers to transact with you like adding up different payment options such as Paypal, Electronic Cash Transfer, or credit cards, and debit cards. Another way of being more flexible is by allowing your students to schedule appointments in your website and having an online store to make shopping easier. Donâ€™t forget to install a shopping cart in your website.
The more you give, the more you receive really applies to this tip. The blood line of your school, your students, should be really appreciated. You can do this by calling them from time to time. Genuinely ask them about other things like school and home. Set up special events like student appreciation days and make at least one of them free. Your students will really love it.
Make More Money from Your Current Students
The general idea that more students mean more money is not wrong, but there are a lot of other ways to increase revenue. The idea of making more money from your current students is often overlooked. If youâ€™re a martial arts school owner that puts enough focus on getting new students but neglects your current students then youâ€™re doing yourself a disservice. Create a killer upgrade program. If itâ€™s good enough, theyâ€™ll be glad to give you more money since they already trust you.
Study Your Promotions
We already know the benefits of setting up promotions, but how often do we assess and study what we give out to the public? Check your promotions for holes or see what really works by having a promotion calendar. Things will be more organized and youâ€™ll have a better overview. You can also see the dates on when you get more students which will give you enough information to make your next promotions better than ever.
Study the Art of Online Deals
Deals like promotions and discounts are prevalent in magazines, but did you know that it has also invaded the internet? Well, you probably know it already, but have you done something about it? Consumers appreciate businesses that give out discounts through websites like www.groupon.com or www.citydeals.com. An example of a good deal is a group enrollment of 4 people and more and youâ€™ll give free uniforms to all of them. If this one is too crazy then please feel free to come up with something youâ€™re comfortable with. Also, include them in the promotion calendar that weâ€™ve talked about.