HAMILTON — When former detective Michael Taylor wants to make a point about defensive tactics, he simply holds up the thick book with four bullet holes shot through the front cover that he keeps in his office here. The holes come from different caliber…
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How to Generate Publicity on a Budget
Before we dive in to this article let me just clear things out. There is no easy way of having lots of attention for your martial arts business. In one way or another, we have to ‘pay’ to get noticed. It’s either through hard work or by shelling out cold hard cash. If you don’t have the means for the ...
Read More »Interview Questions You Should Be Asking
It’s no secret. If you want to have the best martial arts studio then you need to have a good team. There are lots of ways on how to create a super star staff filled with hard-working and passionate people. One is an internship program that attracts college students who are interested in the martial arts studio business. You can ...
Read More »How to Be a Confident Leader
I used to think that confidence is a god given gift. I was jealous of people who were so smooth in everything like talking to other people, giving out presentations, even walking in public. But as I grew older and wiser (hopefully) I’ve discovered that all people are the same. Everyone has their own insecurities and their certain level of ...
Read More »Effective Time Management Techniques
Are you using your smart phone or a tablet pc to read this article right now? If yes, are you reading it while waiting for someone, or while riding on a subway or a taxi cab? If yes, then congratulations, you’re already practicing one of the effective time management techniques that we will talk about today. For those of you ...
Read More »5 Ways to Breathe New Life into Your Online Marketing Campaigns
Online marketing has changed. It’s no longer a place where haphazardly placed Adwords ads can turn your blog into a gold mine. Today’s online marketing game is about relevancy, targeting and data. It doesn’t matter if you’re an online marketing…
Read More »Why Happiness is the Secret to Productivity
We here at Martial Arts Business Magazine believe that happiness is the key to success. We often say that you should do what you are interested in. If you’re happy with what you’re doing, it will not feel like work. You’ll be excited to come to the office or your martial arts studio and do your job. You won’t need ...
Read More »Why Mobile is a Critical Part of Your Online Strategy
Don’t have a mobile-friendly website? You’re not just missing out on a good opportunity—you’re losing potential customers. According to the Pew Institute, 56% of Americans already own smartphones, and that number is just going to continue to…
Read More »How to Master Delegation
Delegation may seem easy for some, especially to those who are eager to lessen their responsibilities, but for entrepreneurs, it becomes an arduous task. Entrepreneurs are hard workers. They look at delegation in a pessimistic manner. The force of habit is one the reasons why business people don’t like handing over their work. Businesses start from zero, with the entrepreneur ...
Read More »A Beginner’s Guide to A/B Testing PPC Ads: Part 1
Pay per click ads are a worthwhile investment for many online marketing campaigns, but they can also end up being a waste of your advertising budget if they aren’t used effectively. If people are clicking on your ad but immediately bouncing away from…
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