Nowadays, social media has been dominating the internet. That is the reason why you should allocate effort into maintaining your social media presence. There are a lot of social media websites that can improve your marketing and ultimately increase your sales and school memberships. Although this might be the latest craze, it doesnâ€™t mean that you should altogether forget about your website. Itâ€™s still important to have a website, they are not obsolete. Your schoolâ€™s website is still the face of your company, your cyber calling card. Leaving it to rot will be a poor marketing decision because there are still people who check school websites. If a potential customer stumbles upon your unkempt website, then that customer may be dismayed and may look for other martial arts schools.
If you donâ€™t know how to improve your website then Iâ€™ll show you some guidelines on how to do so.
Make it Fast
People want everything to be quick, that goes for websites as well. Due to the increasing number of things that keep us occupied, our attention spans have keep on decreasing. So make sure your website loads your pages quickly. It only takes a couple of seconds before a potential student gets bored and clicks the close button. Monitor your website for speed by trying it on different browsers, operating systems, and locations. If you have fancy animation and sound bites or videos that play automatically, remove it. It only slows down your website and annoys visitors. Your websiteâ€™s serves should be topnotch as well. If the servers are inefficient, then switch to a better one.
Remove Excess Information
Donâ€™t put too much information on your websiteâ€™s home page. What people should see is what your school can offer to consumers. From that point on, make your website as a guideline on how to lead them to your school. So keep your website simple and the directories organized. Put only the important information like your schoolâ€™s physical address, contact details, your classes, and some pictures of your facilities.
Keep it Fresh
A popular addition that you can put on your website is a blog where you can post photos of school gatherings, ceremonies, or day to day activities that can attract students. This way, you can put new content to your website every week or whenever you may please. Write an article, share a video, or make a podcast. You paying for your website so might as well take full advantage of it.
Just remember that a slow and inefficient website will drive away customers. And donâ€™t delete your website. Improve it. We are still in the internet age, your website is still one of your best marketing tools.