Let’s get Viral: Marketing by Online Video


Are you looking for more ways to market your martial arts school? Then why not make a video and post it on the internet? Sure, it means more work, but the impact of videos in our current day and age is huge. With the rise of the internet, everybody can post videos. It doesn’t need to have a high production cost. All you need is a decent camera (from your phone, or webcam), a little creativity and you have all the tools to make a potent marketing video.

Marketing by online video is effective because it’s passive. When we say passive, it means that little to no effort is needed from your target audience, compared to reading which is more active. For example, you’re reading this article. You have total control of how fast you’re going, when to pause and consider the statements, and what sections to read or not to read. When you’re watching a video, you can just sit back and relax as information is given to you in a pace already dictated by the producer of the video.

Marketing by online video is easier for audiences because they can just click the play button and watch. They also have the option to just listen and do something else. You may argue that video won’t be effective if the experience is passive (which is not true), but some people prefer to listen than to read. You’re giving people a different option, which is already better than having only one.

Social media companies have incorporated videos in their sites. People have short attention spans and don’t have the “time” to read long articles. If you’re living under a rock, there is a video sharing application called ‘Vine’ which allows users to create and post 6 second videos. The time allotted may be short, but it’s making waves in the internet. Twitter only allowed 140 characters, but it has taken the world by storm. Google is the number 1 search engine in the world, want to know the 2nd? It’s a site called ‘Youtube’. Are these statements enough to convince you to make a video? I sure do hope so.

And if you’re going to make one, make it fun, impressive, funny, or charismatic, in short, make it ‘viral’. This has nothing to do with diseases or infections. Viral is the term used when something, in this case, a video, is seen by a lot of people. And when we say a lot, we mean millions of people around the globe. A video has the potential to reach a lot of internet users. You work in the martial arts field, I’m sure you can think of something cool to show the world.

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