Martial artists live and breathe competition. Although basically, martial artists strengthen themselves to promote peace and protect the weak, but rising on top and winning a big trophy is a lot of fun. ON the business side, your martial arts school may be facing competition right now. If youâ€™re not, sooner or later someone will start a school and face your business head on.
Competition is inevitable. Itâ€™s a part of nature, the law of the land. But that doesnâ€™t mean that you have to possess a â€œkill or be killedâ€ mentality. There are a lot of ways on how to face competition, letâ€™s discuss them one by one.
Help Each Other Out
Instead of going toe to toe with your competition, lend a helping hand. Share each otherâ€™s wisdom and knowledge about your martial arts school. Impart techniques and strategies, and you may learn something new in the process. The goal here is to improve each otherâ€™s schools by helping each other. Donâ€™t view them as enemies, view them as collaborators.
If youâ€™re just starting out in the martial arts business and youâ€™re planning on building a school with lots of competition then you have to be brave. Donâ€™t worry; you have an advantage, because youâ€™re new. Youâ€™re already interesting because people think that you have something new to offer so give them what they want. This is the time to try bold ideas and think out of the box. You can have an edge against your competition by being creative. If youâ€™re an â€œold schoolâ€ school looking for ways to attract new students, then itâ€™s not too late for you. Try new things, have a total re-branding of your school, visit old ideas that you though were crazy and give it a whirl. You never know, it might click.
Focus on Yourself
If youâ€™re spending time worrying about your competition, youâ€™ll have less time to focus on your school. Instead of thinking of how your competition will crush you, just think of ways on how to better your business. Play on your strengths, tap your team, collect your resources, and start acting now. Iâ€™m not saying that you should completely forget about other schools. A better thing to do is observe them and pick-up their best ideas. Do so in a way that it helps your business grow, but never let competition dictate the way you do business.
Competition is the spice of life. If we didnâ€™t face any tests, life would be pretty boring. So take it as a challenge. This is an opportunity to become better than other schools and your previous self. Be strong and good luck!