Yesterday weâ€™ve talked about how you can get more students through referrals and how one student per month can improve your yearly profit. For today, letâ€™s discuss how to get more students through email marketing. This article will be very useful for those who already have ready-made e-mails sent to people who sign up on the schoolâ€™s website. If you are one of these owners, you might be wondering why there are only few people who actually enroll after they receive your e-mail. The probable answer why you donâ€™t get the expected outcome out of the e-mails is that certain pieces of information are missing in your message.
But before we talk about those factors, letâ€™s brush up on out e-mail basics.
Do you hate spam e-mails? I do. Itâ€™s enough that people get bombarded with advertisements everywhere they look so stop contributing to the ad pollution. Donâ€™t buy e-mail address lists and send messages only to people who have signed up in your website. If someone asks you to send them an e-mail then thatâ€™s fine too.
Send E-mails Regularly
One e-mail is not enough. Some e-mails get lost in the sea that is called the â€œinboxâ€. To get noticed, send more e-mails, but donâ€™t overdo it. The line between decisive and annoying is a very fine one.
Utilize E-mail Campaigns
An e-mail campaign is a systematic and automatic way of sending e-mails. You get to choose the number of e-mails, the variations, the date and the time. Aside from assurance of frequency, you can also gauge how effective your e-mails are by monitoring which the messages and the date and time from when they were sent. You can use different e-mail campaigns from websites like www.campaignmonitor.com, www.mailchimp.com, or www.activecampaign.com to name a few.
Now, letâ€™s discuss the factors I was talking about a while ago.
Create the Best Subject Lines
The people of today have a lot of distractions, so itâ€™s your responsibility to grab their attention! The first thing that they will see in your e-mail is the subject line so make sure they are hooked at the first sight of it.
Hard Offers VS Soft Offers
Like the subject line, making a hard offer will increase your chances of a successful enrollment. Itâ€™s all about the wording. An example of a soft offer is â€œPlease visit our school or call our number for more informationâ€ while a hard offer could go like â€œBe trained by an award-winning black belt instructor for only 59$ a month!â€ In short, hard offers are better (as long as they are true).
Have an Effective Call to Action
A call to action is a must have for every e-mail. A call to action is a statement saying that the reader should make a move like making a phone call, answering a survey, or replying to an e-mail. An example of a call to action is what we mostly see in infomercials: â€œWhat are you waiting for? Call right now!â€ and then you could see a phone number blinking at the bottom of the screen as if enticing you to call at that very second. Create a call to action and use it in your e-mails. Donâ€™t forget your phone number, e-mail ad, and the address of your martial arts school.
Use testimonials only if they are legitimate. Most people have a strong sense of smell for BS so utilize genuine testimonials from real students.
Donâ€™t Beat Around the Bush
And to close, Iâ€™ll leave you with this advice. Donâ€™t beat around the bush. Nobody has the time to read long e-mails. Include only the important parts. If you believe that what youâ€™re saying is really vital, then break it down to different messages. Remember, a long e-mail is a time waster which can be interpreted as a sign of disrespect against the reader.