How to Take Care of Customers


We all know that the biggest investment that we can make is of the financial kind. But we often dismiss the fact that time is also another great asset. Investing time to create relationships with your students is also important because they are the reasons why your martial arts school is still afloat.

I know that you’re already too busy with running the school and managing your staff, but don’t let the hustle and bustle of everyday business disregard an important component of your school. Your students have ideas of loyalty, if they feel that their voices are not heard, or if they feel they are not part of school, eventually, they will leave and look for a place to fill that void.

If you want to be better than your competition, then invest your time in building a relationship with your students. Students are resources of great feedback. From their perspective you can see how the school is run, how the teachers are treating them, and how you can make your place better. If you’re looking for ways on how to make your school bigger and better, then they are the people to talk to. From knowing what they want and what they dislike, you can then make certain steps to change some things in your school; this is the way on learning how to take care of customers.

For the creating relationships part, one of the most convenient ways to do so is by social media. Almost everybody has an online account where they share anything and everything. Here are some ways on how you can make your presence felt.

  • Add your customers as friends on Facebook and follow them on Twitter. If you’re uncomfortable sharing your personal account, then create your school’s Facebook and Twitter page. There are lots of different social media sites, so you can explore other options.
  • Liking things on what your students post on the internet is one way of showing them that you are interested in their lives outside of school. You can also use your accounts to post updates, school news, and even accomplishments.

Want to know more ways on how to take care of customers? Here are some few ideas:

  • Consider giving them free things. Discounts for classes, pins, t-shirts, and even educational materials will do.
  • Create a referral program where they will get a reward for inviting a friend.
  • Sometimes, simple things can be very rewarding. A simple “good job”, a pat on the back, or “keep up the good work” will mean a lot coming from you, so don’t be stingy on your praises.

Taking care of your customers doesn’t need to cut a slice from your budget. All you need is some effort and a few hours of your time. So make it a habit of letting your customers know that they are an important part of your school. Good luck!

Leave a Reply

Your email address will not be published. Required fields are marked *