I know, youâ€™re probably sick of me reminding you to use the internet and all its fancy tools to boost your martial arts school. And I get it, thereâ€™s a bit of a learning curve before you get totally comfortable using different social media sites, but once you get used to it, itâ€™ll make a huge improvement on your school in terms of marketing. So before I list the different sites, there some minor things we have to do.
Get a personal computer. Smart phones and tablets are okay, but using a personal computer with a mouse and a physical keyboard is the most comfortable way to do it.
Ask help from a kid, around 12-18 years of age.
Now, you have all the things that you need. Here is the list of social media sites for your martial arts school.
You probably have a Facebook fan page for your school, and kudos if you do. If not, itâ€™s not too late to sign up and stay connected to 500 million people. Aside from the insane number of users, here are more stats to convince you to sign up on Facebook.
-Â Â Â Â Â Â Â Â Â From the 500 million whoâ€™ve signed up, 250 million people actually use the site every day.
-Â Â Â Â Â Â Â Â Â Each user on average has 130 friends. Those 130 have another 130, and so on and so forth. This network of users is why Facebook is a popular marketing tool. One click of a button and information is instantly shared to a huge number of people.
-Â Â Â Â Â Â Â Â Â 700 billion minutes is spent on Facebook each month by all of the users.
-Â Â Â Â Â Â Â Â Â There are 1 million active advertisers currently on Facebook.
Are you convinced now? Hopefully so. Creating a fan page for your martial arts school will allow you to connect to your students. You can also post pictures, videos, and articles which can be seen and shared by the people who like your fan page. Imagine it like a network capable of spreading information easily and quickly not only to your immediate network, but also to other peopleâ€™s networks as well.
Aside from Facebook, Tweeter is another social media giant that has taken the world by storm. Its success comes from its simplicity. Basically, Tweeter lets you type a 140 character message that can be seen by the people who follow you. It may sound too simple, but a lot of people use it. How many? Around 500 million users, which is a growing number considering 135,000 people sign up every day. You can also use Facebook to do what Twitter does, but Twitter is more popular with teenagers and younger adults.
Yes, YouTube is technically a social media site. You can post videos that have the potential to go viral. If youâ€™ve seen Jean-Claude Van Dammeâ€™s Epic Split on the Volvo trucks then you know what Iâ€™m saying is true. Volvo didnâ€™t spend a lot of money on air time but the video rakes up 60 million views on YouTube. Your video can also accomplish the same.
Imagine YouTube, but for pictures. Flickr is a great way of sharing your images to a lot of people. If you have a camera and a basic knowledge of photography, then use this site to show your pictures to everybody. The photos that you upload on Flickr can be seen and shared by your students to their friends and family, which is a great way to market for free.