I don’t mean to fire them, just send some of your staff members who can effectively work at the comfort of their own homes. People in your school who are often tied to their desks are great candidates for this option. As a master of a martial arts school, you may feel the need to oversee all things and you ...
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What Awful Companies Do To Their Customers
Yesterday, I wrote an article on strengthening customer relationships. For this article, I would like to discuss the things schools should not do to their customers. One of the mistakes that martial arts schools do is that they never change their approach to customer service. Your customers are people, and people change. Trends also evolve as do technology. What was ...
Read More »How to Improve Customer Relationships
As a martial arts school teacher, running a school can be difficult. You have a lot of responsibilities. You manage a lot of people. Your mind is full of things to think about and it seems that the only rest you get is sleep. But these things don’t matter because you have this goal to succeed, to make your school ...
Read More »Let’s get Viral: Marketing by Online Video
Are you looking for more ways to market your martial arts school? Then why not make a video and post it on the internet? Sure, it means more work, but the impact of videos in our current day and age is huge. With the rise of the internet, everybody can post videos. It doesn’t need to have a high production ...
Read More »Advice for Wannabe Martial Arts Business Owners
Some people can be passionate when it comes to martial arts and business. At first, every start up entrepreneur is excited for his vision, a little bit scared, but willing to do everything to make his dreams a reality. A problem I see in this is that, it’s emotional, and when we’re emotional, we sometimes neglect some of the important ...
Read More »How to Stop Micromanaging
Micromanaging is defined as the act of controlling everything, even the smallest detail. If you think this is some sort of godlike ability, it’s not. This is what your manager does when he keeps popping up in your booth and asking “what are you doing?†or “aren’t you finished with the papers yet?†If you’re a martial arts master, I’m ...
Read More »How to Have Great Meetings
Let’s face it, meetings have the charisma of a of kitchen rag. But unappealing as they can be, they are a necessity in the business world. A team, which I assume you have, requires face to face communication. Meetings are excellent opportunities for everyone to voice their opinions and work out some misunderstandings between each other. Although meetings can present ...
Read More »How to Communicate Like a Winner
Focus is not bad, but too much of it can be damaging. Let’s take for example a focused master of a martial arts school. His eyes are on a prize, too set in on the goal at hand. But he becomes this blunt person who doesn’t think twice on what he says just to get the job done. I’m talking ...
Read More »Why You Should Advertise on Facebook
Martial arts business owners and masters have a lot of roles to fulfill when managing and operating a school. One of them, is also a marketer and an advertiser. If today, you are still ignoring the millions of users that visit social media sites like Facebook and Twitter, then you are denying yourself of potential customers that can increase your ...
Read More »How to Get Positive Customer Feedback
It feels good when you hear other people say good things about you. This is about your personal reputation. But when people talk about your about your martial arts school, what they’re discussing is your company’s integrity. One of the best kinds of advertising is by word-of-mouth, mostly because it’s honest and will not cost you a single dollar. The ...
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